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Other Lesson: Info Systems Final Exam Study

Description:   Boston University IS323

Created by: rnizhnikova
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List Items 
Card # English English Image
1 percentage of shoppers who begin a shopping cart form, but fail to complete the form abandonment rate
2 percentage of visitors who register or visit product pages acquisition rate
3 percentage of customers who do not return during the next year after an initial purchase attrition rate
4 percentage of emails that could no be delivered bounce-back rate
5 ratio of items purchased to product views browse-to-buy ratio
6 ratio of actual orders to "add to cart" clicks cart conversion rate
7 ratio of actual orders to check-outs started checkout conversion ratio
8 percentage times an ad is clicked click-through rate
9 percentage of email recipients who clicked through to the offer click-through rate (email)
10 percentage of visitors who make a purchase conversion rate
11 percentage of recipients who actually buy conversion rate (email)
12 percentage of email recipients who recieved the email delivery rate
13 number of http requests recieved by a firm's server hits
14 number of times an ad is served impressions
15 percentage of purchasers who return in a year loyalty
16 percentage of email recipients who open the email and are exposed to the message open rate
17 number of pages requested by visitors page views
18 percentage of the total number of consumers in a market who will visit a site reach
19 average number of days elapsed between visits recency
20 percentage of customers who purchase on a continual basis retention rate
21 average length of time a visitor stays at a site stickiness
22 the number of distinct, unique visitors to a site, regardless of the number of pages they view unique visitors
23 percentage of recipients who click unsubscribe unsubscribe rate
24 measures 30 day response rate to an ad view-through rate
25 ratio of "add to cart" clicks to product view view-to-cart ratio

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